This post is my first, personal, attempt at refiguring anthropological inquiry after the internet 2.0. I guess this is just a fancy way of saying that I’m beginning to try to come to terms with doing ethnography after the birth of social media. For context, my original fieldwork in France, way back between 2003-2005, coincided with Friendster, but that’s about it (it’s no coincidence that it was juring that time that I met my first “blogger”). I’ve long though about what it would mean to start up a new project in the age of blogging, microblogging, social media and whathaveyou. I’ve had various personal inspirations, and a few more or less inchoate collaborations (especially through the various iterations of the ARC Collaboratory, whose website seems to be down right now), but, at yet, no sustained engagement. So here goes.